Animal Friends Pet Care ("we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our services, visit our website at animalfriendspc.com, or communicate with us via text message (SMS/MMS).
Information We Collect
This section describes what personal information is collected, how it is collected, how it is used, and who it is shared with — as required by applicable privacy laws.
We may collect the following categories of personal information when you create an account, book a service, or communicate with us:
- Identity Information: First name, last name
- Contact Information: Email address, phone number (including mobile), mailing address
- Pet Information: Pet name(s), breed, age, veterinary records, vaccination records, and grooming preferences
- Booking & Appointment Data: Service type, dates, times, notes, and history
- Payment Information: Billing details processed securely through our payment processor (we do not store raw card numbers)
- SMS Consent Records: Date, time, and method by which you consented to receive text messages
- Communications: Messages exchanged with our staff via SMS or email
- Technical Data: IP address, browser type, and pages visited on our website (collected automatically)
How we use this information: Solely to provide pet care services, send appointment-related SMS notifications you consented to, process payments, and maintain your pet's care records. We do not use your information for targeted advertising or sell it to any third party.
Who we share this information with: SMS consent and phone numbers are not shared with any third parties or affiliates for marketing purposes. We only share data with trusted service providers (payment processors, SMS delivery platforms) under strict confidentiality agreements, or when required by law.
SMS / Text Message Consent & Opt-In
IMPORTANT — Mobile Data Non-Sharing Declaration:
SMS consent and phone numbers are not shared with any third parties or affiliates
for marketing purposes. No mobile phone numbers or SMS opt-in information collected by
Animal Friends Pet Care will ever be shared, sold, rented, or provided to
third parties or affiliates for marketing, promotional, or lead generation
purposes at any time, for any reason. This applies unconditionally.
By opting in to receive SMS messages from Animal Friends Pet Care, you agree to receive text messages related to your pet's appointments and care. We collect your consent through the following methods:
When creating an account or scheduling an appointment at animalfriendspc.com, you are presented with a standalone SMS consent checkbox before submitting your form. The checkbox is unchecked by default and must be actively selected. The consent text reads:
"By checking this box, I consent to receive customer care and appointment notification SMS from Animal Friends Pet Care including booking confirmations, appointment reminders, check-in/check-out updates, and pickup alerts. Reply STOP to opt-out. Reply HELP for support. Message & data rates may apply. Messaging frequency may vary. Visit https://api.afpc.pet/privacy-policy for our Privacy Policy and https://api.afpc.pet/terms for our Terms of Service."
Providing consent to receive SMS messages is not a condition of purchase and is not required to receive services from Animal Friends Pet Care.
When you book services or check in at our facility, our staff may ask whether you would like to receive SMS updates about your pet. If you consent verbally, we record your consent in our management system. The verbal disclosure provided is:
"Do you consent to receive customer care and appointment notification SMS from Animal Friends Pet Care? Reply STOP to opt-out. Reply HELP for support. Message and data rates may apply. Messaging frequency may vary. Visit https://api.afpc.pet/privacy-policy for our Privacy Policy and https://api.afpc.pet/terms for our Terms of Service."
Types of SMS messages you may receive:
- Booking and appointment confirmations
- Appointment reminders (day-before and same-day)
- Check-in and check-out notifications
- Ready-for-pickup alerts
- Schedule change or rescheduling notifications
- Two-way service communication with staff (e.g., questions about your pet)
- Program Name: Animal Friends Pet Care SMS Notifications
- Message Frequency: Varies based on your scheduled appointments and service activity
- Cost: Message and data rates may apply (charged by your mobile carrier)
- To Opt Out: Reply STOP to any message at any time
- For Help: Reply HELP or call us at (850) 257-5776
- Supported Carriers: Most major US carriers including AT&T, Verizon, T-Mobile, and others
How We Use Your Information
We use the information we collect solely to operate and improve our pet care services. Specific purposes include:
- Scheduling and managing your pet's appointments and service bookings
- Sending appointment confirmations, reminders, and status notifications via SMS and/or email
- Processing payments for services rendered
- Maintaining pet health, vaccination, and grooming records
- Responding to your questions and providing customer support
- Complying with our legal and regulatory obligations
- Improving the quality and delivery of our services
We do not use your information for automated decision-making, profiling, or any purpose beyond the direct provision of pet care services and related communications.
Data Sharing & Third Parties
We do not sell, rent, trade, or share your personal information — including your mobile phone number and SMS opt-in data — with any third party for marketing, advertising, or lead generation purposes. This is an unconditional commitment.
We may share your information only in the following limited circumstances, and only to the extent strictly necessary:
- Service Providers: Trusted vendors who help us operate our business (e.g., payment processors, SMS delivery platforms, email providers). These vendors are contractually prohibited from using your data for any purpose other than providing services to us.
- Legal Compliance: When required by law, court order, subpoena, or other valid legal process.
- Safety: When necessary to protect the safety of a person or prevent fraud.
- Business Transfer: In the event of a merger, acquisition, or sale of assets, your information may transfer as part of that transaction. You will be notified prior to any such transfer.
Under no circumstances will SMS opt-in consent data or mobile phone numbers collected through our messaging program be shared with third parties or affiliates for any marketing or promotional purpose.
Data Security
We implement commercially reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:
- Encrypted data storage and transmission (TLS/HTTPS)
- Access controls limiting data access to authorized staff only
- Secure, tokenized payment processing (we never store raw card data)
- Regular security reviews of our systems and practices
No method of electronic transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately at staff@animalfriendspc.com.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including maintaining your service history and pet care records, and to comply with applicable legal obligations.
SMS consent records are retained for a minimum of 4 years to comply with TCPA record-keeping requirements. If you opt out of SMS communications, we will retain a record of your opt-out to ensure we do not re-contact you without fresh consent.
You may request deletion of your personal data at any time by contacting us at staff@animalfriendspc.com. We will fulfill deletion requests within 30 days except where retention is required by law.
Your Rights & Choices
You have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal retention requirements)
- Opt-Out of SMS: Reply STOP to any text message from us at any time to unsubscribe immediately
- Opt-Out of Email: Use the unsubscribe link in any marketing email or contact us directly
- Withdraw Consent: Contact us to withdraw any consent you have previously provided
To exercise any of these rights, contact us at staff@animalfriendspc.com or call (850) 257-5776. We will respond within 30 days.
Children's Privacy
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us immediately and we will delete it promptly.
Florida Consumer Rights
As a Florida-based business, we comply with the Florida Digital Bill of Rights (FDBR) and applicable Florida consumer protection statutes. Florida residents have the right to:
- Know what personal data is collected about them and how it is used
- Correct inaccurate personal data
- Delete personal data provided to or obtained by the controller
- Opt out of the processing of personal data for targeted advertising or profiling
- Data portability — obtain a copy of your data in a portable format
To submit a Florida consumer rights request, contact us at staff@animalfriendspc.com. We will not discriminate against you for exercising any of these rights.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. When we make material changes, we will update the Effective Date at the top of this page. We encourage you to review this policy periodically.
Continued use of our services after any update constitutes your acceptance of the revised Privacy Policy.
Contact Us
If you have questions or concerns about this Privacy Policy, your personal information, or your SMS consent, please contact us:
To opt out of SMS messages: Reply STOP
to any text message from us, or call (850) 257-5776.
For SMS help: Reply HELP to any message.