A branded welcome letter, business policies, FAQ sheet, and first-visit preparation guide to make every new client feel at home.
Download Free TemplateWe are so glad you and your pet are joining our family.
Dear [Client Name],
Thank you for choosing [Business Name] for your pet's care! We understand that trusting someone with your furry family member is a big decision, and we do not take that trust lightly. Our team of experienced professionals is committed to providing the safest, most comfortable, and most enjoyable experience for every pet in our care.
This welcome packet contains everything you need to know about our services, policies, and what to expect during your first visit. Please take a few minutes to review it, and do not hesitate to reach out with any questions.
Warm regards,
[Owner Name], Owner & Founder
| Service | Description | Starting At |
|---|---|---|
| Full Grooming | Bath, blow dry, haircut, nails, ears, cologne | $___ |
| Bath & Brush | Bath, blow dry, brush out, nails, ears | $___ |
| Boarding | Overnight stay with feeding & exercise | $___/night |
| Daycare | Full-day supervised play & socialization | $___/day |
| Training | Obedience, behavior modification, puppy classes | $___/session |
| Pet Transport | Door-to-door pet taxi service | $___ |
All dogs must be current on Rabies, DHPP, and Bordetella. Canine Influenza is recommended. Puppies under 16 weeks must have at least two rounds of vaccinations. We require documentation from your veterinarian.
We appreciate at least 24 hours notice for cancellations or rescheduling. Late cancellations (under 24 hours) may be subject to a cancellation fee. No-shows may be charged the full service amount.
Grooming drop-off: [time window]. Estimated completion times will be communicated via text. Please pick up within 30 minutes of the completion notification to avoid daycare overflow charges.
We accept cash, all major credit cards, and [payment apps]. Payment is due at time of service. Tips for your groomer are appreciated but never expected.
Most grooming appointments take 2-3 hours depending on breed, coat condition, and services requested. We will text you when your pet is ready.
We find that most pets behave better and experience less anxiety when their owners are not present. We are happy to send photo updates during the appointment.
Please note any special needs, medical conditions, or behavioral concerns on your intake form. Our team is experienced with senior pets, anxious pets, and pets with medical conditions. We adapt our approach to keep every pet comfortable and safe.
Ask about our monthly membership program! Members receive discounted grooming, priority booking, free nail trims between visits, and exclusive perks.
Phone: [Your Phone Number]
Email: [Your Email]
Website: [Your Website]
Social Media: Follow us on [platforms] for cute pet photos, tips, and special offers!
Refer a Friend!
Refer a friend and you both receive $[amount] off your next service!
Enter your email and we will send you the editable, print-ready version.
Animal Friends OS has automated client onboarding with a branded portal built right in — digital, automatic, and always up to date. No printing, no scanning, no lost paperwork.
Try Animal Friends OS FreeThe first interaction a new client has with your pet care business sets the tone for the entire relationship. A professional welcome packet transforms a routine first visit into a memorable experience that builds trust, reduces anxiety (for both the pet and the owner), and positions your business as a cut above the competition.
Most pet care businesses rely on a quick verbal walkthrough during drop-off. But clients are nervous, distracted by their pet, and unlikely to remember everything you say. A printed or digital welcome packet gives them a reference document they can review at home, share with family members, and keep on hand for future visits.
The best welcome packets share three qualities:
You have several options for getting the packet to new clients:
Always include a referral offer in your welcome packet. New clients are at peak excitement about your business — they just chose you over every other option in town. A referral incentive ("Refer a friend, you both get $10 off") capitalizes on that enthusiasm. Studies show that referred clients have 37% higher retention rates than clients who find you through advertising.
Review and update your welcome packet at least twice a year. Prices change, policies evolve, and services expand. An outdated packet creates confusion and undermines the professional image you are trying to build. With digital distribution, updates are instant — change the source file and every future client gets the latest version.
Animal Friends OS has all of this built in. 14-day free trial, no credit card required.