Free Grooming Price List Template

How to Create a Grooming Price List That Maximizes Revenue

Your price list is one of the most important marketing assets in your grooming business. It communicates your value, sets client expectations, and directly determines your revenue per appointment. A disorganized or unclear price list leads to phone calls asking "how much do you charge?", confused clients at checkout, and groomers quoting inconsistent prices.

This template uses a weight-based tier system, which is the most common and easiest-to-understand pricing model in the grooming industry. It eliminates the need to memorize breed-specific prices (which can run into hundreds of breeds) while still accounting for the reality that larger dogs require more time, more product, and more physical effort.

Pricing Strategy Tips

• Research your local market — Check what competitors within a 10-mile radius charge. Price 10-20% above the cheapest option in your area (you are not competing on price, you are competing on quality and experience).
• Build in matting fees — Severely matted dogs take 2-3x longer than a standard groom. Your matting surcharge should reflect that additional labor. Communicate this clearly so clients are not surprised at checkout.
• Use add-ons to increase average ticket — De-shedding treatments, teeth brushing, and specialty shampoos are high-margin services that add $10-$25 per appointment. List them prominently on your price sheet.
• Offer walk-in nail trims — Quick services like nail trims get new clients through your door with zero commitment. Many of them convert to full grooming clients after seeing your facility and meeting your team.
• Promote memberships — Monthly grooming memberships create predictable revenue and increase client lifetime value by 3-5x compared to pay-per-visit clients. Always include your membership offer on the price list.

Display and Distribution

Your price list should be visible in multiple places:

• Posted in your lobby or reception area (framed, laminated, or on a display board)
• Available on your website as a dedicated pricing page
• Included in your new client welcome packet
• Saved as a PDF for emailing to phone inquiries
• Posted on your Google Business Profile and social media

When to Raise Your Prices

Most grooming businesses undercharge because they are afraid of losing clients. In reality, a 10% price increase typically results in losing fewer than 5% of clients — meaning you make more money with fewer appointments and less burnout. Raise prices annually at minimum, and always when your costs (rent, supplies, labor) increase.

Give clients 30 days notice before a price change takes effect. Frame it positively: "To continue providing the highest quality grooming experience, our prices will be updated effective [date]." Do not apologize for charging what your work is worth.