RunLoyal charges $99–$299/month. Animal Friends OS is $45/month flat with everything included — grooming, boarding, daycare, training, SMS, reports, online booking. No add-ons, no per-staff fees, no forced payment processing.
| Feature | Animal Friends OS | RunLoyal |
|---|---|---|
| Branded app in the App Store under your business name | Yes | Co-branded — listings include "RunLoyal" in the app name, developer is iTrust Ventures LLC |
| A real, separate App Store / Google Play listing per tenant | Yes | No |
| Monthly price | $45/mo flat | $99–$299/mo by tier (per location) |
| Annual cost | $540/year | $1,188–$3,588/year |
| Setup fee | $0 | $499 one-time (per their public pricing page) |
| Appointment caps per month | Unlimited | 500 / 1,000 / 2,500 / 5,000 by tier |
| No per-user / per-location fees | Yes | Per-location pricing; staff app users capped by tier (1/3/5/10) |
| Use your own payment processor | Yes | Verify on their pricing page — they advertise integrated payments |
| Two-way SMS (in-app + SMS + email) | Yes | Texting is a paid add-on per their pricing page |
| Website builder included | Yes | No |
| White-label app builder (one-time $299) | Yes | Branded apps included but co-branded, not standalone-tenant |
| Embeddable booking widget | Yes | Yes |
| REST API + webhooks for developers | Yes | No |
| QuickBooks integration | Yes | Export to QuickBooks per their features page (verify scope) |
| Built-in payroll | Yes | No |
| Live camera integration (iDogCam built in) | Yes | Camera add-on per pricing page |
| Built by an operator who runs a pet care business | Yes | No |
| Contract / annual lock-in | Month-to-month | 10% annual discount when prepaid annually |
A real white-label app is published to the Apple App Store and Google Play as a separate, standalone listing under YOUR business name — the vendor's name does not appear anywhere. A "branded app" is often a shared vendor app with your logo loaded inside it; the listing name in the App Store still includes the vendor (for example, "RunLoyal Pet Resort"), and the developer of record is the vendor's parent company. Both put an app on a customer's phone — only one of them puts your business in the App Store under your business name. Animal Friends OS does the white-label version.
Animal Friends OS is $45/month flat with no setup fee, no appointment caps, and no add-on charges for texting or cameras. RunLoyal's public pricing page lists tiered plans from $99–$299 per month per location plus a $499 setup fee, with appointment caps and paid add-ons for texting, cameras, and other features. Verify the latest pricing on the RunLoyal pricing page before committing.
RunLoyal's public features page does not list a website builder or developer-facing REST API and webhooks. Animal Friends OS includes the website builder (one-time $175), the white-label app builder (one-time $299), and a documented REST API with webhooks at the base $45/month tier — no upgrades required.
Yes. White-glove migration is included free. We import clients, pets, vaccination records, appointment history, and service pricing. Most facilities are fully live in 3 to 5 business days. Run both systems in parallel during your 14-day free trial so you can verify everything works before cancelling RunLoyal.
Your existing RunLoyal app stays in the App Store as long as you keep that subscription. Once you publish the Animal Friends OS app under your business name, point your customers (via SMS, email, in-store QR code, your website) at the new listing. Most facilities transition app installs over 30–60 days while running both apps in parallel, then sunset the old one.
14-day free trial. No credit card required. Set up in under an hour.